Telecom issued a report full of dry goods! Mobile phone brand TOP5 camp released
Recently, China Telecom Guangdong Research Institute released the "China Telecom terminal Insight Report 2018." Which contains a lot of valuable information, such as an inventory change brand share, Samsung, Coolpad, ZTE, Jin's stock has declined, but Huawei, OPPO, vivo, apples and millet but increase significantly. In particular OPPO, vivo, they rose sharply by 3.4% over the previous year, 3.7%
A glance to understand today's market
Today, the mobile phone brand market pattern has been very clear, from the brand share of the incremental change in trend, Huawei, OPPO, vivo, apples and millet occupy TOP5, and the gap with other brands is extremely clear. Last year, Apple released iPhone X and other new machines, although produce incremental share of highs, but did not sustain, there are still gaps compared with Huawei incremental share. Apple released a new machine year strategy seems to have been less effective. However, Apple still accounted for 76% market share 4000+, while domestic brands Huawei ranked first, with 13% share.
Understand now seeing a brand
When it comes to brand loyalty, fruit powder in the past it is very representative. However, brand loyalty change the chart, Apple customer loyalty dropped comparable with Huawei. This also shows that users in Apple products rely on the advantages brought about not so obvious. Customer loyalty tends to change OPPO vivo and consistent, be regarded as the second echelon of the industry. Millet in January 2017 also belongs to the last one, after a sharp rise and stabilize at the fifth place loyalty. Samsung is reduced to the sixth, the most recent year decline in brand loyalty slightly, opened the gap with other brands.
A glance to understand today's models
Each year we will have many new models on the market, in many models, there is always something more likeable. Thanks to a full product line layout, OPPO vivo and in different price segments more than 1,000 yuan to 3,500 yuan have models on the list. Huawei's dual-brand strategy is very successful, there is no advantage in addition to 1500-2499 yuan price models, the other price segment has Huawei place. And 1,000 yuan entry-level model, only red rice 6Pro and glory Play 7C list.